Total Value Creation
Value creation is not a list of levers. It is a system.
Twelve modules, twelve instruments you run on your own asset, and every number ties to every other number. For operating partners, value creation professionals and portfolio company executives who must turn an investment thesis into realised earnings.
- Modules
- Twelve, one instrument each
- Material
- Roughly 30 to 40 hours
- Pace
- Self paced
- Assessment
- 40 questions, 80 per cent
- Award
- Certificate of Completion
What is Total Value Creation?
Total Value Creation (TVC) is a self paced VCI Institute masterclass that teaches value creation in private equity as one connected system rather than a list of levers. It is built around twelve instruments, from a Coverage Map to an Exit Readiness Diagnostic, that you run on your own asset, and every instrument that produces a number reconciles exactly.
The programme closes with an integrated case that runs all twelve instruments on a single company, then a forty question final assessment. Pass it at eighty per cent and you receive a VCII Certificate of Completion. TVC is a masterclass, not a certification.
Lessons come as audio, video and written text throughout, with a bonus library that includes the full Total Value Creation book.
Key facts
- Price
- USD 99, one payment
- Format
- Online, self paced. Audio, video and written lessons
- Length
- Twelve modules, an integrated case and a final assessment. Roughly 30 to 40 hours of material
- Credential
- VCII Certificate of Completion (a masterclass, not a certification)
- Prerequisites
- None formal. Written for people accountable for results inside a portfolio company
- Practice
- VCII Value Creation Sandbox included
- Refund
- Seven days, while the course is unused
Six questions. One system. Nothing random.
Most value creation plans are a list of initiatives that never quite add up to the number in the investment case. TVC replaces the list with a system: every framework answers a specific question, and every lever ties back to a business measurement.
The system is testable, not just teachable. Any instrument that produces a number ties exactly, so you can rebuild it in a spreadsheet and get the same answer.
Four things you will be able to do by the end.
Each is a piece of work an investment committee, a board or a buyer will ask of you.
Diagnose where value sits
Map an asset across every dimension of value and test whether the conditions for creating it are actually in place.
Sequence the work
Stage the plan so that nothing is attempted years before the business can carry it.
Price what is realisable
Value what current conditions will let you realise, rather than what the plan claims.
Build a bridge a buyer accepts
Decompose the gain from entry to exit so that every term reconciles and survives a buyer's diligence.
Move any lever. The bridge still closes to the last decimal.
Module 3 builds the Value Bridge, the instrument that explains where a gain came from. Here is a simplified, illustrative version. Change the exit assumptions and watch each source of value move, while the total always ties to exit equity with nothing left over.
Exit assumptions
Illustrative company at entry: revenue 400.0, EBITDA margin 15 per cent, EBITDA 60.0, entry multiple 8.0x, enterprise value 480.0, net debt 240.0, equity 240.0.
| Entry equityEnterprise value 480.0 less net debt 240.0 | 240.0 |
|---|---|
| Revenue growthAdded revenue at the entry margin and entry multiple | |
| Margin changeExit revenue times the margin change, at the entry multiple | |
| Multiple changeExit EBITDA times the change in multiple | |
| Debt paydownNet debt at entry less net debt at exit | |
| Exit equityExit EBITDA times exit multiple, less exit net debt | |
| Sum of the terms less exit equity |
How the split is made: revenue growth is priced at the entry margin and entry multiple, margin change at the entry multiple, and multiple change on exit EBITDA. Choose a different order and the split between terms moves; the total never does. Every figure is computed in exact tenths, so the check line is always zero. The instrument you build in the course is the full five-source Value Bridge, and the integrated case runs it on one company.
Nothing in it is random, so every outcome traces back to a decision you made.
Twelve modules. Each one hands you an instrument.
You run each instrument on your own asset rather than read about it. Each one answers a single question, and its output feeds the modules that follow.
The Genesis of Total Value Creation
Four Dimensions Coverage MapDoes the plan cover every dimension of value, or only the familiar ones?
What Total Value Creation Is
Six Conditions Readiness ScorecardAre the conditions in place for value creation to work here yet?
The Value Bridge
Five-source Value BridgeWhere did the gain come from, and does every term tie?
The Architecture and the Value Operating System
Value Operating System AuditIs there an operating system that turns the plan into results?
The Value Engine Flywheel
Flywheel Momentum ModelWhich efforts reinforce each other, and where is momentum lost?
The Balanced ValueCard
Balanced ValueCardAre we measuring what drives value, and in balance?
PEMVR and the Value Operating Toolbox
PEMVR Stage MatrixWhich stage is the asset in, and which tools fit that stage? Includes the Operating Partner Playbook and the Risk Register.
Investomer Optimization
Investomer Balance ScorerIs the plan balanced between what investors need and what customers value?
Scale and Scope Optimization
Scale and Scope Decision EngineGrow bigger, grow broader, or neither?
Conditions and Realised Value
Realised Value SimulatorWhat will current conditions actually let us realise?
Digital and AI Value Creation
AI Value Case ScreenerDoes this AI initiative have a value case, or only a demonstration?
Exit Readiness
Exit Readiness DiagnosticWould a buyer accept this asset, and its bridge, today?
An integrated case, then the assessment.
The programme closes on Marlow Precision Group, an integrated case that runs all twelve instruments on a single company with every figure reconciling to every other figure. Then a forty question final assessment, scored instantly, with an explanation on every question and a breakdown of which modules to revisit.
Taught
- Start Here before you begin, outline and delivery
- Twelve modules in audio, video and written form
- Visual Companions and VideoCasts in several modules
- Supplementary audio on implementation, tools and case studies
Practised
- A pre-assessment quiz at the start
- The integrated case: Marlow Precision Group
- An optional practice test with an answer sheet
- The VCII Value Creation Sandbox included
Assessed
- Final assessment: 40 questions
- Pass mark: 80 per cent
- Instant scoring with an explanation on every question
- Certificate of Completion on passing
Library
- Advanced TVC: Five Worlds, the Fruitful Five, the Seven Pillars, Exit-Back Design and sector configuration
- Fourteen thought leadership articles and three more that push the boundary
- The VCII Primer on Leadership and an AI value creation glossary
- The full Total Value Creation book
Then run a hold yourself, in the VCII Value Creation Sandbox.
Reading teaches the vocabulary. Running a plan teaches the trade. Enrolment includes the VCII Value Creation Sandbox, a gamified simulator where the sequencing decisions are yours and nothing is random, so you cannot blame luck for a result you sequenced badly.
- Twelve quarters. Run a live mandate, choosing from five deals.
- A budget that never stretches far enough. Every allocation is a trade-off.
- Five operating levers. Each lands at a different speed: commercial pays back in a quarter, capability takes four.
- A buyer at the end. The value bridge splits your gain into EBITDA growth, multiple change and debt paydown.
Written for people who are accountable for the number.
Industry agnostic. The instruments work on a manufacturer, a services business or a software company alike.
It suits
- Private equity professionals and operating partners who own the value creation plan
- Value creation professionals building or auditing a plan across a portfolio
- Portfolio company executives, C-suite and entrepreneurs turning a thesis into realised earnings
- Advisors and consultants who need a system their clients can test
It does not suit
- Anyone looking for a quick list of levers to copy into a deck
- Anyone who will not run the diagnostics on a real or practice asset
- Anyone who needs a professional certification: see COPPE or CVCA below
Buy TVC on its own, in a bundle, or step up to a certification.
Masterclass Library
TVC with four more masterclasses, APEX, ALBOM, GEOM and AIVCA, plus the Power Pack.
See the Masterclass LibrarySubscription ยท USD 79 a monthAll Access
Every VCII masterclass, TVC included, for a monthly fee. Certifications are not part of All Access.
See All AccessCertification ยท USD 199COPPE Level 1
Certified Operating Partner in Private Equity. The operator's route, with twelve months of access.
See the COPPE programmeCertification ยท USD 179CVCA Level 1
Certified Value Creation Analyst. The analyst's route, with twelve months of access.
See the CVCA programmeTVC teaches the system and awards a Certificate of Completion. If what you need is a certification, COPPE or CVCA is the better purchase. If you plan to take more than one masterclass, the Masterclass Library costs less than buying them separately.
The terms, in plain words.
| Price | USD 99, one payment. No subscription and no instalments. |
|---|---|
| Pace | Self paced. Start when you enrol and work through the modules in your own time. |
| Refund | A full refund within seven days of purchase while the course is unused. Starting any assessment, including the pre-assessment quiz, ends the refund window. |
| Award | A VCII Certificate of Completion when you pass the forty question final assessment at eighty per cent. TVC is a masterclass, not a certification. |
| Questions | Write to [email protected]. |
Frequently asked questions.
Is Total Value Creation a certification?
No. TVC is a masterclass and awards a VCII Certificate of Completion when you pass the final assessment. If you need a professional certification, COPPE (Certified Operating Partner in Private Equity) or CVCA (Certified Value Creation Analyst) is the better purchase.
How long does it take?
There are roughly 30 to 40 hours of material across twelve modules, an integrated case and a final assessment. It is self paced, so you set the schedule.
What do I need to do to earn the certificate?
Pass the forty question final assessment at eighty per cent. Scoring is instant, every question carries an explanation, and a breakdown shows which modules to revisit. An optional practice test with an answer sheet comes first.
Do I need my own portfolio company to take it?
No. The instruments are built to be run on an asset you know, but the integrated case, Marlow Precision Group, gives you a complete company on which to run all twelve instruments with every figure reconciling.
What is the VCII Value Creation Sandbox?
A gamified simulator included with enrolment. You run a mandate over twelve quarters, allocate a limited budget across five operating levers that land at different speeds, and a buyer prices what you built at exit.
Is TVC included in a bundle or subscription?
Yes. The Masterclass Library bundle (USD 299) includes TVC with four other masterclasses and the Power Pack, and the All Access subscription (USD 79 a month) includes every VCII masterclass. Certifications are not part of All Access.
What is the refund policy?
A full refund within seven days of purchase while the course is unused. Starting any assessment, including the pre-assessment quiz, ends the refund window.
Stop adding levers. Build the system.
Twelve instruments, one integrated case, and a value bridge that ties to the last decimal. Run it on your own asset and see where the value actually sits.
One payment. Self paced. Certificate of Completion. Questions: [email protected]