The Strategic Reframe Lever: How a Better Description of the Business Changes Its Enterprise Value
Jun 04, 2026
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A landscaping company in the southeast came up at an investment committee three years ago. Standard mid-market deal. Twelve trucks, a hundred and twenty customers, mostly residential, some light comme...
Inventing Unique Brands: From Ordinary to Extraordinary—It’s Game ON!
Aug 12, 2024
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Building a brand that stands out in the market is challenging, but maintaining its distinct identity amidst rapid growth is even more so. Brands like The Ordinary and Cloud ON have managed to navigate...
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